Second Street Gallery

Image courtesy of Scott Smith

Second Street Gallery in Charlottesville, VA  utilized its Warhol Initiative Fund Grant in several areas; replenishing its cash reserve, technology improvements, upgrading its website, training and development, space renovation and travel. The organization decided to allocate a large portion of the funds towards replenishing its cash reserve. This reserve acts as a key tool for the gallery in managing the ebb and flow of income over a fiscal year. Second Street Gallery has made it one of its core goals in its five-year strategic plan to maintain the cash reserve at three months of its operating expenses. Second Street also found it crucial to use funds towards curatorial travel allowing the organization to find new work by contemporary artists as well as fostering relationships with other contemporary galleries, artists, and curators and to promote the gallery and its programming. In the area of technology the organization chose to upgrade its video projection equipment. With an increasing number of exhibitions requiring some form of digital projection Second Street  felt this upgrade necessary to keep competitive in attracting major artists. The organization purchased one professional standard digital projector rated at 4000+ lumens and two smaller 3200 lumens projectors. In addition it used the Warhol Initiative Fund Grant for gallery improvements and training and development. As a result of the grant Second Street Gallery was able to host their first formal board retreat for some years.