Printed Matter, which is based in New York City has amassed an extensive database of over 15,000 books and 5,000 artists. They received a grant to enable the organization to completely overhaul their website and administrative systems. The project involved the design and construction of the website framework, improved e-commerce distribution as wells as a research component for academics. In addition, the website redesign involved creating a fully interactive system for artists to update their biographies and check inventory levels and sales of their books. Website developers Linked by Air were recruited to facilitate the project.